FoodMatch Focus, January 2009

Friday, 30 January 2009 10:30 by foodmatch
February Title 
 
In This Issue
Food for Thought
New Item Profile: Tomato Bruschetta
New Trends in US Food Policy
Featured Item of the Month
Fancy Food Show Wrap-Up
Upcoming Events
Join Our Mailing List!
 
Food for Thought 
 
BuddhikaWith each new year comes a renewed effort to get our bodies in shape and shed some pounds.  This month, "Food for Thought" takes a look at some quotes on dieting:
"When we lose twenty pounds... we may be losing the twenty best pounds we have!  We may be losing the pounds that contain our genius, our humanity, our love and honesty." - Woody Allen
"To lengthen your life, shorten your meals." - Proverb
"I'm not overweight.  I'm just nine inches too short." - Shelley Winters
 
New Item Profile                                                          Divina Roasted Tomato Bruschetta
 
BruschettaNEW FROM FOODMATCH!
Divina Roasted Tomato Bruschetta 
Divina Roasted Tomato Bruschetta is a sweet and robust combination of vine ripened and roasted tomatoes, garlic and herbs.  The ability to instantly savor what is often times a labor intensive preparation process is what makes this fresh and firm bruschetta appealing to caterers, chefs, and prepared food departments.
                        Item #:               72000
                    Case Pack:       6/3.75 lb NET
                        Origin:                USA
Ingredients
 Tomatoes, Garlic, Oil (canola and EVOO), Salt, Onion, Herbs and Distilled Vinegar
Application Ideas
Divina Roasted Tomato Bruschetta has many uses beyond the traditional application.  Here are some of our favorite suggestions:
- Pair with fresh basil atop mozzarella for a bruschetta caprese salad
- Spread on pizza as a fresh substitute for canned tomato sauce
- Spice up your sea bass, mahi-mahi or swordfish
- Fill a pita with bruschetta, chopped greek olive mix, cucumber, onion and feta cheese to create a deconstructed Greek salad.
To learn more about Divina Roasted Tomato Bruschetta or any of your favorite FoodMatch items, sign up today for our online catalog!
Current Events                                                                    New Trends in US Food Policy
 
USDAFood industry terms like "real food" and "farm-to-table" may not be mainstream yet, but for some of the country's top chefs, several of whom traveled to Washington for Barak Obama's inauguration, the hope is that Obama's desire for nutritious food will encourage people to expand their horizons when it comes to what they eat.  Many chefs today are encouraging diners to understand where their food comes from, going so far as to put specific farm and origin descriptions on the menu.

At his confirmation hearing, Agriculture Secretary Tom Vilsack made an overture to the growing number of food groups and experts who have criticized government subsidies for large corporate farms, saying he will seek to work "with those who seek programs and practices that lead to more nutritious food produced in a sustainable way."  Chefs in Washington for the inauguration had many suggestions on how to improve food policy. Daniel Boulud, the veteran New York chef who has cooked for at least five former presidents, said he thinks the Department of Agriculture should "form an agency that exclusively oversees small farms."  Lidia Bastianich, a New York-based Italian chef who has starred in several cooking shows on public television, says the government "needs to encourage regulations and incentives to small farmers to give them the opportunity to compete against the big giants." 
 
A final idea that was proposed had the Obama family posting their daily menu online.  The theory is that if people see the President eating healthy, they will be motivated to do the same.  All we know for certain is that for the first time in modern history, a real focus is being placed on reversing the obesity trend in America.  It will take influences from all over, whether it be the President of the United States or grocery shopping parents to finally begin solving the problem.
 
Source: Newsday
Featured Item of the Month                   LaMedina Organic Sundried Black Olives, Pitted
 
Organic Sundried BlackBrand:              LaMedina
Name:              Organic Sun-dried Black Beldi Olives, Pitted
Item #:              2022
Origin:              Morocco
Case Pack:       2/11 lb NET
FoodMatch is always searching for unique and exceptional olive varietals to introduce to you.  When we recently came across a limited crop of organic Moroccan sun-dried Beldi olives, we decided to secure the entire batch on the spot!
LaMedina Organic Sun-dried Black Beldi Olives are unique because of their naturally intense fruity flavor.  These organic Moroccan olives truly capture the essence of black Beldis.  
LaMedina Organic Sun-dried Black Beldi Olives (Pitted) are available in limited quantities.  Be sure to contact your local FoodMatch sales representative for samples and more information.
News from Marketing                                                             Fancy Food Show Wrap-Up

For three days every January, FoodMatch builds a temporary home for itself at the Moscone Center in San Francisco.  For us, the Winter Fancy Food Show is a time to unveil new items, catch up with old colleagues, meet new industry contacts and focus our attention on the upcoming year. 

 This was a special Fancy Food Show for FoodMatch as it was the culmination of a booth redesign project started over a full year ago.  Our new furniture and backdrop (pictured below) created a magnificent setting for launching some exciting new products:
Divina Roasted Tomato Bruschetta
FoodMatch Item # 72000          Case Pack: 6/3.75 lb
Dalmatia Ficoco
FoodMatch Item # 26300          Case Pack: 12/8.5 oz
Organic Divina Mushrooms Marinated in Garlic & Herbs
FoodMatch Item # (Bulk): 55100          Case Pack: 2/6.25 lb
                      FoodMatch Item #: (Deli Cup): 52204    Case Pack: 12/8 oz
Divina Roasted Garlic Cloves
FoodMatch Item # 73000          Case Pack: 3/4 lb
LaMedina Organic Sun-dried Black Beldi Olives, Pitted
FoodMatch Item # 2022          Case Pack: 2/11 lb
 2009 Winter Fancy Food Show Facts:
- FoodMatch shipped over 6,500 lbs of furniture, supplies and product samples.
- We sampled more than 125 products during the three show days.
- The show was attended by close to 16,000 people
Buddhika
Pictured above: The New FoodMatch Booth 
Upcoming Events 
 
RCA and Expo WestMarch 6th, 2009 
Research Chefs Association (RCA) Conference and Expo
Dallas, TX
FoodMatch Booth #: 600
March 6th-8th, 2009
Natural Products Expo West 
Anaheim, CA
FoodMatch Booth #: 3158
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FoodMatch, Inc. 
 Phone: (212) 244-5050             Fax: (212) 334-5042            Web: www.foodmatch.com
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